Create a digital platform to include all documentation and files related to brand management. Assure all employees and strategic partners of the company make a correct application of the global corporate identity of the brand.
The Brand Center Platform for Iberia now operates to allow brand owners to upload multimedia materials (Audio, Video and Image). The Brand Center incorporates advanced functionalities to prevent members of the company from making errors in the misapplication or misrepresentation of the brand worldwide.
The Iberia Brand Center project has been developed with Interbrand.