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Agile development Brand Center Digital Strategy Syntonize product UX / UI

Iberia – Brand Center

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01. Challenge

Create a digital platform to include all documentation and files related to brand management. Assure all employees and strategic partners of the company make a correct application of the global corporate identity of the brand.

02. Solution

The Brand Center Platform for Iberia now operates to allow brand owners to upload multimedia materials (Audio, Video and Image).  The Brand Center incorporates advanced functionalities to prevent members of the company from making errors in the misapplication or misrepresentation of the brand worldwide.

The Iberia Brand Center project has been developed with Interbrand.

03. Result

More than 90% of successful interactions and representations of corporate identity elements achieved within the brand worldwide. Facilitation of an effective optimization of processes has implemented communications for all campaigns; both off / on-line.